6 Pricing Mistakes Every Seller Can Avoid

6 Pricing Mistakes Every Seller Can Avoid


If you’re getting ready to sell your home, you want to get the most money for your investment, right? One of the key factors that will sell your home is price, and having a sound pricing strategy is a must if you want to find the right buyer.

Here are six common pricing mistakes all sellers should avoid.

1. Overpricing from the start – You might think your home is the best on the block and should command a price relative to the value you see. Wrong. You have to appeal to the value homebuyers see. Overpricing your home at the onset could leave out strong potential buyers, especially if recent sales and other factors in your neighborhood don’t justify your listing price. You also run the risk of needing multiple price reductions, which keep your home on the market that much longer.

2. Leaving out potential buyers in online searches – Entering a price range is the first search parameter most homebuyers use to narrow down their options. If a buyer’s price range is, say, $250,000 to $300,000, they won’t see your home if it’s listed at $305,000. It might make sense to list it right at $300,000 so that you capture potential buyers in the ranges above and below. Ultimately, this is up to you and your agent, but the range your home’s price falls into is certainly worth thinking about – especially if you’re teetering between price ranges anyway.

3. Not considering recently sold properties – To arrive at a listing price that will generate buyer interest, you can’t base your price solely on the prices of other homes in your area that are listed for sale. You also need to consider recent sales in your neighborhood and the final sale prices. An experienced agent can provide you with information on recent sales to help you see the bigger picture.

4. Getting too creative with your asking price – Make it easy for buyers and pick round numbers. Listing a home for $512,477, for example, will give potential buyers pause about your intentions and divert attention from your property to you, as the seller. Maybe it’s best to save the creative juices for the property description.

5. Not being open to negotiation – The quickest way to kill a sale is to dig in your heels on asking price before the for-sale sign even goes in the yard. Negotiation is a two-way street, and if you refuse to budge on pricing or other conditions, you might be in for very bumpy (and long) ride. Ask yourself: Is it more important to get full asking price, or can you make a few concessions to find common ground that will ensure a closed sale?

6. Ignoring your agent’s insights – The best route to the right price starts with picking a great agent and then listening to his or her advice. Your agent will look at your situation from all angles – your home’s features, the local market, recent sales and more – to help you make an informed decision about pricing.

Ready to list your home? The Kopp Group can help you price it right and get it sold.​​


via Remax.com

History of the Beaches

We are so lucky to live in such a beautiful area of northeast Florida, but we are even more blessed to live in an area so rich in history.

The following information is thanks to Beaches Museum & History Park.

Be sure to visit them at 381 Beach Boulevard Jacksonville Beach, FL 32250 or visit their website for more info: http://www.beachesmuseum.org/


Ponte Vedra Beach

Historic Buckman & Pritchard Sand Plant at Mineral City, ca. 1922

Buckman & Pritchard Sand Plant at Mineral City, ca. 1922

Ponte Vedra Beach has enjoyed a rich 400-year history, with a different flare than the other Beach communities. Since the establishment of St. Augustine by the Spanish in 1565, and the founding of Fort Caroline by the French to the north in 1564, soldiers have traveled the sands of Ponte Vedra Beach vying for a foothold in Northeast Florida.

This area has been rich in rattlesnakes, alligators, mosquitoes, and minerals. The National Lead Company mined for minerals in the sand for years, and at that time there were as many mules as people in Mineral City.

Original Ponte Vedra Country Club

Original Ponte Vedra Country Club – 3-story log cabin, 1935

When it became less profitable to extract minerals from the sand, the National Lead Company brought in the Telfair Stockton Company to begin a real estate development of the site. Since the area was being developed for an affluent clientele, one of the first tasks was to change the name from Mineral City to something with a little more widespread appeal. An article on Ponte Vedra Beach, Spain, and its claim to being the birthplace of Christopher Columbus (inaccurate), swayed the decision. The name Ponte Vedra Beach was chosen. The last vestiges of the mining past were obliterated, the slate cleaned, and Ponte Vedra Beach was on its way!


Benny P. Buza, Jr.,  O.D. and J. Gallagher

Benny P. Buza, Jr., O.D. and J. Gallagher, members of U. S. Coast Guard in Ponte Vedra, August 15, 1943

The remoteness of the Beaches was still a problem. The developers offered initial buyers deep discounts to encourage development and a small, existing golf course was greatly improved. As residential development increased, the State of Florida completed the road from Jacksonville Beach south to St. Augustine, opening the last segment of the East Coast Scenic Highway. Ponte Vedra Beach was in the conceptual stage in 1928 when the owners of the land actually set up plans for serious development of the area as a resort.

By 1942, National Lead Company sold its interest in Ponte Vedra Beach to the locally driven Ponte Vedra Beach Corporation. The community rapidly developed into a year-round resort community with a substantial permanent population. Today, Ponte Vedra Beach is considered one of the most luxurious recreational and residential locations in the country, offering over 153 holes of golf, 60 tennis courts and miles of fabulous and famous white sand beaches.

Palm Valley

Travis Hayman pictured with two deer he killed

Travis Hayman pictured with two deer he killed with one shot in Palm Valley on December 26, 1935

Long before the first Spanish settlers arrived, there was an Indian village in what we call Palm Valley today. Several Indian mounds have been uncovered revealing points, pottery and human skeletons. Early Franciscan missionaries constructed a mission in the area called The Nativity of Our Lady of Tolomato.

By 1703, Don Diego Espinoza had settled in what is today the Palm Valley area. His vast ranch and the surrounding territory was known as Diego Plains. In the 1730s, the ranch was fortified to protect its inhabitants from Indian attack. By 1739, Great Britain and Spain were at war and trouble was brewing for the Diego Plains settlers. British General James Oglethorpe was commissioned to harass the Spanish settlements south of the colony of Georgia so the Spanish governor fortified the Diego farmhouse which was already being called Fort San Diego. After Oglethorpe’s failure to capture St. Augustine, the Spanish military abandoned Fort San Diego, but other inhabitants moved into the area, living off the land and the cattle.

Historic Cracker Landing on west side of Atlantic Intracoastal Waterway

Cracker Landing on west side of Atlantic Intracoastal Waterway in Palm Valley; dredging the canal, April 1916

In 1908, a canal was dug through Diego Plains connecting the San Pablo River to the north with the Tolomato River near St. Augustine to the south. This intracoastal canal made access to the valley much easier for the residents that had settled in this area. In addition to raising cattle, they farmed, logged, and sold palm fronds to religious groups. The many palm trees growing in the region led some of the settlers to decide on the name Palm Valley for their community.
Deputy Sheriff Everett Heaney

Deputy Sheriff Everett Heaney destroying illegal Still and Equipment in Palm Valley, ca 1955

Prohibition turned some of the valley residents to another source of income – moonshine. The abundant water supply and deep woods areas in the valley were ideal for the concealment of illegal whiskey distilling. The moonshine industry thrived even after the Volstead Act was repealed in 1933, but the rising price of sugar finally brought the illegal whiskey industry to an end.

Palm Valley remained a quiet area of the Beaches, between A1A and U.S. 1. There were many farms where produce and livestock were raised. The development of the Beaches has also affected Palm Valley. Today most farms in the valley have disappeared, opening the land for luxurious residences overlooking the Intracoastal Waterway.


Historic Mayport Coal Wharf, 1900

Mayport Coal Wharf, 1900

Mayport is French by birth, Spanish by upbringing, but decidedly American with the United States Naval Station Mayport dominating the present day community.

On May 1, 1562, French Admiral Jean Ribault sailed into the Rivère de Mai, later named the St. Johns River, claiming all before him for his motherland, France. From that day forward, Mayport and environs saw several hundred years of power struggle with control alternately being held by France, Spain, England, Spain again and, finally, the United States.

Historic St. Johns Lighthouse, Mayport, Florida, 1900

St. Johns Lighthouse, Mayport, Florida, 1900

By 1827, with governmental intervention relating to river pilots on the treacherous St. Johns River, the population of the existing fishing community increased, and a lighthouse was constructed. Called Hazzard on early maps and documents, the settlement became known as Mayport Mills, homage to the French naming the river after the month of May.

The following year, the United States acknowledged the land grant awarded by Spain to the Dewees family. In 1841, part of the Dewees Land Grant was sold to David Palmer and Darius Ferris who laid out the plat for modern Mayport. In those days, lumber was king in Mayport Mills and the “white gold” was brought by boat, cart or raft to the mills.

Historic Buccaneer Trail Ferry at Mayport, FL

The Buccaneer Trail Ferry at Mayport, FL

As railroads pushed deeper into the South, the importance of Northeast Florida was recognized. The extension of the Florida East Coast Railway to Mayport in 1900 spurred the growth and economy of the town. Coal powered trains were able to load coal directly from the docks; the old hazardous mouth of the St. Johns River had been tamed by jetties, built by the government, reaching miles into the Atlantic Ocean. Mayport was a two way traveling town: lumber and naval stores were carried away by schooner while settlers, tourists and health seekers were carried in by steamboat.

In 1913 Elizabeth Starke bought a 375-acre estate she called Wonderwood. The estate was later acquired by the federal government to establish a naval station on its site.

When the trains stopped running in 1932, Mayport returned to its roots, fishing and shrimping. The community continues to coexist with US Naval Station Mayport, a military base established prior to World War II and one of the largest and most sophisticated military bases in the world. Today, what was once an historic, picturesque fishing village is giving way to modern development like all the other communities at the beach.

Atlantic Beach

Historic Florida East Coast Depot

Florida East Coast Depot at the Continental Hotel in Atlantic Beach, 1901-1902

Although intimately associated with rail magnate Henry M. Flagler’s Continental Hotel, Atlantic Beach has a long history of its own. It is believed by many scholars that the first permanent, year-round Native American settlement in North America was located at what is today Atlantic Beach near the mouth of the St. Johns River in 3,570 B.C.E. The abundance of food and the benign climate encouraged successive native cultures such as the Timucua to settle in the area as well. The research that established this date has since found similar sites in Florida that date approximately to the same time. Therefore, the Atlantic Beach site should still be considered “one of the oldest” permanent, year-round native American settlement sites in North America.

While the tourist industry in Atlantic Beach remained the focus for the area during the early 1900s, the completion of Atlantic Boulevard in 1910, connecting Atlantic Beach with south Jacksonville, allowed for a prosperous residential community to grow. The citizenry eventually changed from a seasonal population to full-time residents creating a year-round town peppered with architecturally significant homes.

Classic Fun at the Continental Hotel, 1907

Fun at the Continental Hotel, 1907

The Town of Atlantic Beach incorporated in 1926 with the governor appointing Harcourt Bull as the first mayor. The hotel business continued to bolster Atlantic Beach. Tourism provided employment and supplied essential infrastructure such as electricity, which was provided to the community by the Atlantic Beach Hotel, successor to Flagler’s Continental Hotel until 1938.

Historic Stewarts Bar & Grill

Stewarts Bar & Grill, owned by Alex T. Stewart at 171 Atlantic Blvd.

Under the city charter of 1957, the city has grown and expanded to a community of diverse neighborhoods with a common emphasis on the residential character of the city. Today, many residents of Atlantic Beach work in Jacksonville, but their heart and home is at the Beaches.

Neptune Beach

Historic Pete's Bar - First Street Neptune Beach, 1948

Pete’s Bar – First Street Neptune Beach, 1948

Neptune Beach lies between Atlantic Beach to the north and Jacksonville Beach, its parent tract, to the south. Eugene F. Gilbert bought the 180 acre parcel which became Neptune Beach from the State of Florida for the sum of $1.25 an acre in 1884. The first subdivision map was filed one year later.
Mrs. Evelyn Corbin Hunter

Mrs. Evelyn Corbin Hunter, Postmistress Neptune Beach Post Office, standing at the door of the post office at 210 Magnolia, 1948

As with all the Beaches communities, the development of the railroad is integral to its history. Dan Wheeler had a cottage near the shore, however he worked in Jacksonville. Mr. Wheeler rode the train back and forth to work, but since the train would not stop at his house, he rode all the way to Mayport and had to walk back home. He learned that the train would have to stop if there were a station so, determined to end his daily walks, he built one, and named it Neptune.
Mr. John E. Gilbert and another man

Mr. John E. Gilbert and another man pictured with four cylinder Franklin no. 15. Mr. Gilbert won a silver trophy for racing at 80 miles per hour, 1906

In the early 1930s, the area of Neptune Beach was still a remote and sparsely populated section of Jacksonville Beach. Residents of the area felt they were not receiving adequate return of services for their taxes and they voted to secede from Jacksonville Beach and create the separate community of Neptune Beach. On August 11, 1931 this determination made Neptune Beach a separate political entity.

Neptune Beach is a quiet residential community that does not encourage commercial development or industry, neither has it adopted the commercial entertainment enterprises. The community is resident focused, whose seaside location is mainly for the enjoyment of its own citizens. It boasts the largest park at the Beaches. Important to its traditions, Neptune Beach is proud that many of its homes have stayed in the same family for generations.

Jacksonville Beach

Classic Cars on Jacksonville Beach, 1955

Cars on Jacksonville Beach, 1955

Ruby, Pablo Beach, or Jacksonville Beach – no matter what it has been called, this special place has been the hub of Beaches life since the early days of the 1880s. This was the beach for fun and festivities, of the railroad, and the beach that set the tone for the development of the other beaches. This is the Famous Beach.
American Red Cross Volunteer Life Saving Corps Station

American Red Cross Volunteer Life Saving Corps Station, 1940s

In true Florida style, Jacksonville Beach began here with the dream of development: to turn this “oak scrub beach” into the tourist and entertainment hub of the Atlantic Coast. Beginning as a tent city for a few hardy souls, Jacksonville Beach has become a business, resort and residential community able to thrive on change and recognize adversity as an opportunity.

In 1884, William and Eleanor Scull set up their tent home at the beach to help survey the area for the coming railroad. Eleanor opened the first general store and post office on the beach, thereby bestowing the name Ruby on the area. The little community grew. In 1899, Henry Flagler purchased the faltering Jacksonville & Atlantic Railroad, converting it to regular gauge and spearheading the development of the area. Some 20 years later, the boardwalk had become a major attraction and the Beaches population grew. Racing, aviation, dancing, eating and frolicking in the waves became hallmarks of Jacksonville Beach!

Historic Boardwalk and pier, July 4, 1928

Boardwalk and pier, July 4, 1928

Today, the sense of community is very strong here as Jacksonville Beach experiences growing pains. The city is growing vertically with old landmarks being replaced by modern cement “sand castles” and an influx of new residents. The atmosphere is still warm and friendly as a small town would be. The Jacksonville Beach welcome is still strong after some 110 years. Old friend or new friend, we are glad you are here.

2015 Home Trends – Get Ready!


As 2014 comes to an end, we have compiled a list of home trends for 2015.


Trendy Colors:

Greek/Mediterranean Blue:                    60’s Palette – Olive Green, Orange, Royal Blue:

story2-lgn                            kaehler-lgn


Pastel Palette:                                                                     Neutral Gray:

Christos-lgn           jeff-lgn

Bold Mixed Colors:





Interior Design Trends:

Exciting and fresh combinations of rustic and retro styles with comfortable, classy and romantic interior design ideas create gorgeous, functional and inviting rooms, offices, public spaces and hotels. Black and white geometrical prints, posters, chalk drawings and handwritten letters or meaningful words on black painted walls are contemporary interpretations of interior design and decorating ideas in retro style to add modern vibe to rooms and offices.

modern-interior-trends-design-ideas-8     Chalkboard-Walls-07-1-Kindesign


There will be a lot of second hand, reused and recycled materials/pieces of furniture used as a source of inspiration. These items can be mixed with contemporary furniture to add an individualistic and unique look to modern interior design and decorating.

eclectic-side-tables-and-accent-tables       rustic-home-office


Another fun trend for 2015 will be mixing bold and neutral colors and mixing all different textures for vibrant and unique rooms. This trend will also be found in hotels, restaurants, etc.

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Ethnic/cultural colors, prints and furniture are going to be a big trend for 2015 as well. Go even bolder with contemporary ethnic/cultural designs!

1-Ethnic-Style         god-5-rich-interiors



Kitchen Trends:

Oil Rubbed Bronze Fixtures:                                     Oak Kitchen Cabinets:

kitchen-faucets                             gray stain4


Mixed Wood Cabinets:                                                             Metallic Kitchen Cabinets:

BeFunky_oak-kitchen-cabinets.jpg                    metallic_cabinets


Metallic Backsplashes:                                                         Minimalist White Kitchen:

c487a96ce5de9984413c48b0dd7430df                             minimalist-white-kitchen-ideas


Subway Tile Backsplashes:




Garden Trends:

L.A. Dreamin’ Hydrangeas:                                                             Golden Spring Alyssum:

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Blue Eyed Beauty Osteospermum:                                         Gerbera Revolution Orange:

download (2)                download (3)


Little Janie Gaura Lindhemeri:                                                        Blue Marvel Salvia:

download (4)                        download (5)



If you have ANY OTHER trends you would like us to feature, please let us know!

7 Home Upgrades With the Best Financial Return 

These are the home improvements experts say will return more of their cost when you sell:

  • New exterior siding. Upscale fiber cement siding pays back an average 78% of its cost. Foam-backed insulated vinyl siding and standard vinyl siding pay back almost 70% of their cost. 
  • New entry door. A midrange 20-gauge steel door pays back 73% of its cost and boosts curb appeal.
  • Attic bedroom. Pop out a dormer, add a 5′ X 7′ bathroom with shower, insulate and finish walls and ceiling, and bring in heat, a/c, and wiring. You’ll get almost 73% back on your money and an attic remodel is the least expensive way to add living space and a bathroom.
  • A simple kitchen remodel. Keep this under $20,000 and you’ll get back an average 72% of your investment. Include upgrades like new sinks, faucets, appliances, and laminate countertops. Keep the floor but reface the cabinets with new hardware.
  • New garage door(s). Believe it or not, garage door replacements pay back over 71% of their cost if you install a midrange or high-end product. They also instantly up your curb appeal.
  • New wood deck. This earns back over 70% of its cost at resale.
  • Upscale vinyl replacement windows. Change out your old windows with ones with low-emissivity glass and insulation and you’ll enjoy a payback of over 69% of the cost.

Thank you to the Jamie Zeitz Team at Home Bridge Financial Services for this great information!


If you are getting ready to sell and are interested in upgrading your home or are looking to buy a new home, but are tight on money for renovation, contact Jamie Zeitz for WONDERFUL information on FHA 203(k) & Fannie Mae Homestyles Renovation Loans!

Jamie’s contact information:

Jamie Zeitz | Florida Renovation Manager
The Jamie Zeitz Team
Certified Renovation Specialist
Mortgage Loan Originator

HomeBridge Financial Services, Inc.
7860 Gate Parkway, Suite 109
Jacksonville, FL 32256
P: 904-316-7905 | F: 866-233-0890 | NMLSR#: 595812

Apply Online: www.JamieZeitz.com


Advice for the First Time Home Buyer

One of the most important investments we make in our lifetime, is investing in a home. Being a first time home buyer can be intimidating, so we wanted to get the inside scoop on the home buying process for first timers. We asked two of our close friends and newlyweds, Chris and Jessica Wynne, some questions about their experience purchasing their first home. Hopefully their experience will be able to shed a little light on the home buying process and offer some helpful feedback.


Q. As first time home buyers, what were the most important things you and Chris were looking for in a Realtor?

A. Being a first time home buyer can be so exciting, but also intimidating and a little bit scary. To help us navigate the experience we knew we needed a great Realtor. We were looking for someone who was trustworthy, knowledgeable, and looking out for our best interests. We definitely found all of those characteristics in Debi Kopp!

Q. What were the deciding/most important factors for the home you decided to purchase?

A. Finding something in our price range was the most important thing. We didn’t want to commit to a price that was not manageable for us. The location of our house was also a deciding factor. We wanted to be at the beach because that is where we work, and where our family lives. You can make whatever changes you want to your home, but you can’t change its location! Other important factors were the family friendly neighborhood, the fact that our home is completely updated because it was built in 2005, and the size of the home. We also loved the pool in the backyard!

Q. What frustrations did you feel during your first home buying experience?

A. There was one home that we put a bid on right after the owners had accepted another offer. That was very frustrating because our bid became the back-up bid, and we had to wait to see if the first contract fell through during the escrow period. It was a very irritating situation! We didn’t end up getting the house, which was a blessing in disguise because we then found our home that we love!

Q. What did you learn from your first home buying experience that you will remember when you’re ready to purchase your next home?

A. Everything happens for a reason. We didn’t get the home we originally wanted, but we ended up with a home that we love even more. Also try not to get emotionally attached to a property before closing. It is hard not to because you are looking for a home, but it makes it more difficult if the contract falls through. Keeping a clear head by not getting attached will also help you evaluate the true value of the home and the fair price.

Q. What advice would you offer other first time home buyers that are just beginning their home search?

A. Our number one piece of advice is to take your time. It is a huge purchase and should not be rushed into. Keep looking until you find the perfect house for you. Don’t settle for something you don’t love because you are anxious to purchase your home. Also remember to have fun and not get too stressed! If you need guidance reach out to your Realtor. They are there to help you!

Wow, that was some FANTASTIC advice. Thank you Chris and Jessica for taking the time to answer our questions about your first home buying experience!

*On a side note, we REALLY appreciate the people we feature taking time out of their day for our blog and we also love to feature local news, events, businesses & people, so we wanted to feature Jessica’s fashion blog! She is an expert in fashion blogging, so if you’re a fashionista too, be sure to check out her blog at www.fortheloveofbubbly.com or follow her on Facebook at For the Love of Bubbly.*


Don’t forget if you have any other questions or need any advice on your home buying/selling experience, don’t hesitate to contact us today! We are here to help!

The Kopp Group by Miguel Emmanuelli Photography


I am LOVING this photo of The Kopp Group with RE/MAX Unlimited (my real estate team) in Ponte Vedra Beach, Florida. The photo was shot by the super talented Miguel Emmanuelli. Miguel was kind enough to shoot our photos, very last minute, because we were on a tight deadline for our full page ad in the brand new magazine, St. Augustine Social. We are so excited for the premiere issue to come out in December, during the AMAZING ‘Nights of Lights’ in St. Augustine. If you have never been to St. Augustine to see the beauty of the nation’s oldest city covered in Christmas lights, you HAVE to put it on your bucket list. You will not be disappointed! National Geographic even listed ‘Nights of Lights’ as one of the TOP 10 places to see holiday lights. That’s impressive.

P.S. Make sure you pick up a copy of St. Augustine Social AS SOON as it hits newsstands!


Dreams Come True 2014 Holiday Social

Last night I had the privilege of attending Dreams Come True‘s Holiday Social at V Pizza in San Marco. Attendees enjoyed learning how to make pizzas, eating pizza and cannolis, and celebrating a WONDERFUL cause with some refreshments. One of the things I loved most was the Christmas tree decorated with ornaments holding children’s Christmas wishes on them where guests could pick an ornament to purchase the kids their Christmas wish. This small gesture will put a smile on so many children’s faces this holiday season and I cannot wait to send Jarred, the boy I chose, his Christmas gift.



The children and families Dreams Come True works with go through so many hard times together, so Dreams Come True’s ability to get them out of hospitals, doctor’s offices, etc. and create lifelong memories for these families is truly magnificent. This organization is one that I plan on getting involved with and I am thrilled I was able to attend last night’s event and learn about such a terrific organization. I also want to give a BIG thank you to V Pizza and their WONDERFUL staff for making the event even more fun. I highly recommend V Pizza for delicious food, a fun night out or for hosting your next event!

If you are unfamiliar with Dreams Come True and interested in getting involved or donating to help give ill children and their families memories to last a lifetime, please visit their website (www.dreamscometrue.org)

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Written by Keely Kopp


Did you know that millennials make up 31% of today’s home buyers and 12% of today’s home sellers ? That number is only going to grow. It’s about time Realtors get to know this generation of home buyers! Therefore, I introduce to you Kaitlin and Cody Kennedy. They are newlyweds, second time home buyers and they are millenials.

BeFunky_Wedding Party-35.jpg

I met Kaitlin through St. Augustine Social, a new magazine ‘celebrating the life & style’ of the oldest city in the United States. During our meeting to discuss my real estate team’s (The Kopp Group) advertisement for St. Augustine Social’s premiere issue (look for it on newstands December 1), she made some intriguing remarks about Realtors not understanding millennials. I was interested in why she felt like Realtors misunderstood our generation (yes, I myself am a millennial), so I had to ask.

1) As a millennial home buyer, what are the most important factors you look at before purchasing a home?
The most important factors for my husband and I are location, HOA’s- or lack there of, character/unique quirks, land and a big master bathroom/closet 🙂

2) What are the most important qualities you look for in a Realtor?
We look for someone who will be honest with us, and tell us if we’re thinking crazy! We want someone who understands our needs and is willing to be flexible with our busy schedules.

3) What do you think is important for a Realtor to know about millennial buyers/sellers?
We know what we’re looking for- we enjoy doing things ourselves and taking on projects! A house does not need to be perfect- it takes time to make it your own.

4) I know you are in the process of selling your home and buying your 2nd, so what is important to you during the selling process?
We are just about to put it on the market. It is our first time, so we would like to know exactly what is going on. We also love advice on how to stage the home- what to get rid of and what to keep.

5) What are the ways you search for potential new homes?
User friendly websites- we look at location first. We also like good pictures, ones that show the entire home, good lighting, clean. 
Written by Keely Kopp


Welcome Friends!


We are just getting started, but we hope you are as excited about this new project as we are! Ponte Vedra Luxury is a new forward-thinking blog all about Ponte Vedra Beach and the First Coast! We will focus on real estate, but we will regularly feature community news and events. We also want to highlight why we live in such a wonderful area by showcasing local businesses and people.

We will be accepting submissions, so if you have a great article, photography, event, etc., please feel free to contact us! After all, we are a COMMUNITY blog!